About
The team.
The Creator Growth Group team brings together experienced operators, investors, and media entrepreneurs with a track record of building and scaling digital content businesses. Founder Joe Famalette has invested in over 50 YouTube channels, helped generate more than 10 billion views, and previously built one of the most downloaded livestreaming apps of 2017 and 2018. He is joined by partners who have led billion-dollar companies, managed nine-figure P&Ls, and been recognized by organizations like Ernst & Young and the Los Angeles Business Journal. Backed by some of the most respected technology entrepreneurs in Los Angeles, the team is on a mission to invest $100 million into the creator economy and build the future of digital media.
Joe Famalette is the Founder and General Partner of Creator Growth Group, a pioneering investment fund dedicated to scaling YouTube channels and building the digital media businesses of the future. Since launching the fund, Joe has led investments into more than 50 channels across sports, crime, documentaries, and entertainment—building a fast-growing, multimillion-dollar portfolio in under two years.
Before starting Creator Growth Group, Joe founded and scaled several startups, including LiveRaise, a livestreaming app that partnered with major YouTubers, musicians, and athletes. It became one of the most downloaded apps of 2017 and 2018. Over the years, Joe has helped creators generate over 10 billion views and secure millions in brand deals.
Creator Growth Group isn’t just about funding. Joe and his team work directly with creators to grow revenue, streamline operations, and turn channels into real, scalable businesses. His approach blends capital with hands-on strategy, helping creators scale without giving up creative control.
Joe’s long-term vision is to invest $100 million into the creator economy—backing ambitious creators and building the next generation of media companies from the ground up.
Josef Gorowitz is the Founder of Prodege, a global marketing and consumer insights powerhouse he launched in 2005 and has guided to unicorn status with a billion-dollar valuation. A dedicated entrepreneur, Josef has built Prodege into a portfolio of leading consumer brands including Swagbucks, MyPoints, ShopAtHome, InboxDollars, MyGiftCardsPlus, CouponCause, and Upromise.
Under his leadership, Prodege has returned an impressive $1.8 billion in rewards to its members while creating a revolutionary platform that empowers businesses to gather insights, engage consumers, and foster brand loyalty. His entrepreneurial excellence earned him Ernst & Young’s Entrepreneur of the Year award for Los Angeles in 2014.
As an investor, Josef brings his proven business acumen and strategic vision to identify and nurture promising ventures, drawing on the same qualities that transformed Prodege from startup to industry leader.
Brad Kates served as Chief Financial Officer at Prodege from 2013 to 2023, where he managed all financial functions, including reporting, accounting, human resources, legal, and day-to-day operations for the unicorn-status company. Brad was named CFO of the Year in 2014 by The Los Angeles Business Journal.
Previously, Brad was CFO at Shopzilla.com from 2000–2012 (formerly Bizrate.com) and oversaw all finance, treasury, HR, Business Development and Legal activities. Prior to that, Brad held several finance related positions at The Walt Disney Company from 1997–2000, including roles at Disney’s Internet Group (GO.com), Disney Auctions, Disney Cruise Lines, and Strategic Planning and Development for Walt Disney World.
Brad holds an MBA from Northwestern University’s Kellogg School of Management and a BA in Economics and Philosophy from Emory University, combining analytical expertise with strategic thinking throughout his career.
Joe DeTuno is a technology-focused growth executive with 20+ years of experience in product innovation, consumer strategy, business development, and revenue growth. He has a proven track record of deploying advanced technologies—including AI, blockchain, and other next-generation solutions—to deliver consumer value, increase revenue, reduce operational costs, and streamline business processes.
As Prodege’s Chief Consumer Officer, DeTuno oversees Product, Marketing, and Consumer Experiences. Previously, he served as Chief Product Officer and GM of Partnerships at Prodege, guiding global product strategy, business development and lifecycle marketing. He is also a founding partner at GoPoint, where he led product strategy for clients such as CBS, Oracle, HBO, and FOX.
Before GoPoint, Joe was Senior Vice President of Product at REALTOR.com (Move, Inc.), responsible for global product management, innovation, and technology—reaching more than 100 million monthly active users. He has also held senior strategy roles at Bank of America and Cap Gemini Ernst & Young. An angel investor in early-stage internet, AI, robotics, and Web3 ventures, Joe is also a co-inventor of multiple patents in search, information security, and social media.
With his extensive background in product strategy and development across multiple industries, Joe brings valuable expertise to content innovation efforts, helping CGG maintain its competitive edge in the evolving digital media landscape.
We are a small but mighty collection of thinkers, dreamers, and creatives.
Our story all began with an idea. We wanted to launch a business, turning a hobby into something more.
Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
With over 20 years combined experience, it all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Meet the team
Joe Famalette
Founder & General Partner
Co-founder, Chief Strategy Officer
















